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Tiwa Savage leaves Mavin Record to Universal Music Group


“Universal Music Group (UMG), the world leader in music-based entertainment has announced an exclusive global recording agreement with Nigerian pop star, Tiwa Savage. Under the agreement, Tiwa’s future music will be released internationally through UMG’s operations in more than 60 countries worldwide.

Making history as the first female to win the Best African Act by the MTV European Music Awards and becoming the first African female to sell out London’s Indigo, 2018 was a truly memorable year for Mummy Jam Jam.

In December, Tiwa was handpicked by Coldplay’s lead singer Chris Martin to perform alongside Beyonce, Ed Sheeran and Jay Z live at the Global Citizen Festival in Johannesburg. Tiwa was also named one of the world’s Top 100 Inspirational Women in Fashion by Vogue US then later featured in British Vogue’s December 2018 issue as one of 10 women that are changing the face of music globally.

“A resilient force within Africa’s ever-growing entertainment industry, she has also managed to carve a career as a reputable songwriter, conquering the charts in Africa whilst balancing her roles as an entrepreneur, mentor and mother.

Throughout summer 2019, Tiwa will play a string of international festivals including the UK’s Wireless Festival, Afropunk in Paris and Oh My! Festival in Amsterdam.

Tiwa Savage said, “My biggest goal is to make Africa proud. I’m so excited for this moment and I’m thankful to Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career.”

Adam Granite, EVP Market Development, Universal Music Group said, “We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world.“

 

Why Tiwa Savage Left Mavin Record

Tiwa Savage has finally revealed her reason for leaving Don Jazzy-led Mavin Records after 7years of unimpaired relationship.

The female singer who has now walked into a new global recording agreement with Universal Music Group said she left the label to make Don Jazzy proud!

She also recounted being scared to tell Don Jazzy she was pregnant and had to tell him at the airport where she felt he wouldn’t have much to say since it was a public place.

Tiwa Savage’s new deal with Universal Music Group now puts her under the same company with an American artists like Rihanna, Taylor Swift and Lady Gaga.

“Confirming the development, Don Jazzy in a farewell message on his Instagram handle thanked Tiwa Savage for an amazing seven years with the label.

He wrote, “Our darling Tiwatope. We at Mavin would like to say a very big thank you for being such an inspiration to all of us, a friend, a sister. “It’s been an epic journey with you and we are very proud of what we have achieved together. As you start this new chapter in your life we want you to know that we are solidly behind you and can’t wait for the world to see what we have always believed you can be.

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“Your jersey as the first lady of Mavin will forever be yours as we do not intend to fill that position with anyone else. We love you from the bottom of our hearts and pray God’s blessings to continue to follow you.” “However, reacting to the Don Jazzy’s farewell message the ‘Darlin’ crooner said she was leaving the label to make Don Jazzy proud.

She wrote, ”When I got pregnant, I was nervous to tell you so I decided to tell you at the airport when we were travelling for a show. I figured you couldn’t really say much in a public place but then you told me you already knew and had already been thinking of a plan to keep my brand going while I took some time out.

I was shocked because you weren’t phased by the news, you had already started making plans. I recorded the RED album while I was heavy and I would fall asleep during sessions and you and the whole team would crash in the studio right there with me till I woke up again and was ready to finish recording. “There was nothing you would hear about me that ever made you mad, no outfit was too crazy, no headline was too controversial for you to handle no crazy outburst no nothing. If I said today wasn’t emotional for me I would be LYING.

” Please promise me that our relationship will never change. I only want to make you proud of me. Not every superhero has an S on their chest. You are my superhero DON DORO BUCCI. 7 years, 7 the number of perfection. I LOVE YOU ALWAYS AND FOREVER. Mavin 4life #DiaFada.”

Meet Tiwa Savage’s New Boss, The CEO Of Universal Music Group “Lucian Grainge,”

Tiwa Savage poses in a new picture with his new boss, Lucian Grainge, the CEO of Universal Music Group, as seen above.

Tiwa Savage’s new record agreement makes headlines barely 3days after Burna Boy warns Nigerian artistes against international deals.

Burna Boy put the warning to public view on his instagram story recently, without further explanations, which has left fans in wonder.

 

 

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